I developed the "Xpression" AR experience, a face-tracking filter that prompts users to react to various statements or questions. This interactive feature encouraged influencers to create engaging and dynamic content, demonstrating the potential of AR effects in storytelling and audience interaction on Instagram Reels.
Meta India aimed to promote the creative use of AR effects in Instagram Reels to enhance content creation on the platform. By collaborating with top Indian social media influencers, the goal was to showcase innovative AR experiences and inspire more users to engage with these tools.
