What's Your Type?
Unveil Your Perfect Match AR Slot Machine!
Brief
To engage Zivame's Instagram followers in a fun and interactive Valentine's Day contest by creating a unique Augmented Reality (AR) randomizer experience styled like a casino slot machine. The AR experience, "What's Your Type," aims to boost brand visibility, increase follower interaction, and highlight Zivame's lingerie collection by pairing it with popular culture personalities.
The "What's Your Type" AR randomizer contest successfully captivated Zivame's Instagram audience, leading to a significant increase in user engagement and brand awareness. The interactive nature of the contest, which matched Zivame lingerie with pop culture personalities, generated excitement and widespread participation. The campaign resulted in:
A 40% increase in Instagram story views and interactions during the contest period.
Over 50,00,00 unique user interactions with the AR randomiser.
An increase of 20% in follower growth on Zivame's Instagram account.
Positive feedback and high user satisfaction, as evidenced by numerous shares and comments.
Enhanced brand recall and visibility through a creative and memorable Valentine's Day campaign.