Titlie Tribe

For Titlie, an award-winning culinary bar in Goa, the goal was to create two immersive AR experiences that resonate with their community, the Titlie Tribe, while enhancing their brand presence on Instagram.

1. AR Golden Butterfly Face Stickers:

   The word "Titlie" means butterfly in Hindi, making the butterfly theme integral to the bar's identity. This experience aimed to bring this theme to life in a personal and engaging way.

Concept

2. AR Butterfly Wings:

   The second experience aimed to replicate the grand butterfly mural adorning Titlie's wall, allowing users to virtually wear the mural's wings and share this unique experience with their followers.

These AR experiences successfully captivated the Titlie Tribe, fostering a deeper connection with the community and creating a buzz on Instagram. The innovative use of AR not only delighted users but also amplified Titlie's digital footprint, showcasing the bar’s creativity and commitment to engaging its audience in unique ways.

Result