The AR-enabled cutout standee successfully captivated conference attendees, creating a buzz around the event. The interactive experience was well-received, with numerous attendees sharing their photos and videos on social media, thereby amplifying the conference's reach and enhancing Herbalife Nutrition's brand presence.

Result

To enhance attendee engagement and create memorable experiences at Herbalife Nutrition's 2022 Inex conference by developing an AR-enabled cutout standee. This interactive standee allowed attendees to place their heads in the cutout, triggering an augmented reality experience that brought the standee to life, providing a fun and immersive photo opportunity exclusive to conference participants.

Brief