Catch The Summer Mix

To create an engaging and interactive Augmented Reality game experience on Instagram for ColdStone Arabia's "Summer Mix" flavour launch, in collaboration with Dubai's favourite characters : Modesh and Dana. The goal was to replicate ColdStone's unique ice cream serving style while creating buzz about the new flavour.

Brief

The AR game garnered high user engagement, with many participants aiming and tossing the Summer Mix flavor ice cream scoop at falling cups. Users enthusiastically shared their scores on Instagram stories, competing for exciting gifts from ColdStone Arabia. The campaign successfully boosted brand awareness and celebrated the new flavor in a fun, interactive way, enhancing ColdStone Arabia's social media presence.

Result