To create an engaging and immersive AR experience on Instagram that allows CaratLane's followers to celebrate Diwali by customizing and placing virtual Rangolis in their surroundings. This experience aimed to enhance the festive spirit by integrating traditional Diwali elements with modern augmented reality technology, thereby connecting users globally with the essence of the festival.
The AR Rangoli experience for Diwali 2022 was a resounding success. It allowed CaratLane's Instagram followers to engage with the festival of Diwali in a novel and interactive way, fostering a deeper connection with the brand. The campaign saw a significant increase in user engagement, with many users sharing their customized Rangoli designs on Instagram, leading to a higher reach and visibility for CaratLane during the festive season. The project not only highlighted the festive spirit of Diwali but also showcased CaratLane's innovative approach to blending tradition with modern technology.
